Einat Torres
Content and Online Marketing
My Resume
GENERAL INFO
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Creative and experienced online marketing professional with strong writing and content skills.
Over 10 years experience in content creation, online marketing and advertising.
As a digital marketing manager I have practiced online advertising, SEO, social media marketing and advertising, Email marketing, business blogging, copywriting and more.
As a content writer I’ve practiced writing advertisement materials and presentations, copywriting and also have 5 years experience as a journalist in "Ma'ariv" and "Globes" newspapers.
Passionate about learning, writing and creating, constantly thinking of new ways to communicate with customers and businesses. The online world fascinates me. Content is my passion.
Enjoy photography and competitive running and cycling.
QUALIFICATIONS
Content Marketing | Content Writing | Digital Marketing | Copywriting | Online Advertising | Social Media |
Blog Marketing | SEO | New Media | Journalism | Landing Pages | E-mail Marketing | E-Commerce
WORK EXPERIENCE
2016-present
Website Designer, Social Media&Content Manager Expert | Self Employed
Promotional websites and online stores establishment in SAAS platforms; Social media management and advertising; Google Adwords campaigns; Content writing and management; Online marketing strategy; Business and promotional photography.
2012-2016
Online Marketing and Content Manager Expert | Kapaim Marketing
Kapaim is one of the largest marketing and sales promotion companies in Israel, working with the leading companies and brands such as Coca Cola, Adidas, Samsung, Ikea and others.
Working at Kapaim, I acquired experience with marketing of mega events such as Tel Aviv Marathon (40,000 participants and 30 sponsors).
As a content manager and copywriter I managed all marketing and advertising content, including content writing for promotional materials in Hebrew and English, websites content and Email marketing.
As an online marketing manager I was in charge of social media marketing and advertising in various platforms, website establishment and content management, business blogging, Email marketing, e-commerce, digital marketing strategy and more.
2014-2016
Journalist | Globes Newspaper
Freelance writer in "Firma", "Globes" prestigious monthly magazine of advertising and media. Covered a variety of topics and performed interviews. The magazine was closed as part of the newspaper cutbacks on January 2016.
2009-2012
Journalist | Maariv Newspaper
Promoted from freelanced reporter to a full time journalist after 4 months in the position. Covered municipal and educational segments of the paper. Received recognition for journalist with strongest relations with sources and PR agents. Managed newspaper special editions under tight deadlines while collaborating with different sources and teams.
2009
Ecommerce Consultant | Helios Heater (Greater Seattle Area)
Assisted in managing e-commerce website and social networks marketing of the website (long distance). Logo and branding consulting. Helped recruit Israeli employees and distributors.
Required skills and experience in e-commerce.
EDUCATION
2014-2015
"Habetzefer" Advertising school
Eight months professional course in internet marketing and advertising, including PPC, SEO, Wordpress, Google, Facebook, etc.
2010-2011
Tel Aviv University
Master of political science in social Sciences (politic press executive program). Graduated with honors.
Emphases in worldwide Media trends, Propaganda and International Relations
The Hebrew University in Jerusalem
2006-2009
Bachelor of Arts in communication, journalism and international Relations
MILITARY SERVICE
Service Officer (“TASH”) - Golan Hights, Israel
Commanded eight soldiers and managed 50. Worked closely with soldiers to pass annual inspection on record time. In charge of lonely soldiers program: created personal goals, managed training session, communicated to higher ranks and raised outside support for the program.
Service Manager (“MASHAK TASH”) - Hebron
Achieved record retention rate for soldiers with special needs. Volunteered to visit soldiers in danger zones and escort commanders to assignments beyond the position requirements.
ADDITIONAL
Avid runner: Ran the Prague Marathon, Paris Marathon, NYC Marathon, Rome Marathon and many other competitions in Israel and abroad.
Languages: Hebrew (mother tongue), English (excellent and fluent speech and writing at mother tongue level)
Full knowledge of Office softwares, Windows and Mac operating systems.
Volunteer: Animal shelters.
Personal Website: www.nofilter.co.il